Friday, May 9, 2008

Day 2 of the Dinamalar Agri-Expo

Live from Trichy, our day 2 report.

A second innovation joined us today, with the Novel Sprinkler being promoted by Cosy Industries arriving to setup early in the morning. Actually seeing the device and watching the interaction with the farmers gave many clues on how it was going to be used, what the important aspects were to farmers and different ways that these products should be marketed. The Sprinkler's sales model on this day was highly unconventional -- he was offering sprinklers at 2% of their retail cost in exchange for field-trial data from the farmers (and using cash prizes as incentives for farmers to actually pursue trials). The number of farmers he signed up in 1 day is already double his target for the entire Agri-Expo. It was very interesting to watch the amazed look on the farmers faces as he explained the lack of moving parts, the simplicity of the design and the photos and videos of the device actually working. Simple design+useful output=socially beneficial innovation.

The booth was very busy with the crowd in front often among the largest in our bay of 40 stalls. Both Nemate Gro and L-RAMP had to print extra promotional material, with our 1000 brochures being distributed to the crowds in 2 days. We've seen both farmers and families passing through, with a small number of keen innovators sprinkled throughout.

In (short) summary, day 2 was another busy, warm and instructive exercise - we expect tomorrow to be the busiest day though, given the weekend and that all the booths will (finally) be completed. We will be joined by our 3rd innovation (the pin pulverizer) and so we're looking forward to more crowds, more questions and more social benefit delivered to those who can benefit most from it.

Special thanks to our friends from Samruddhi for helping answer questions in Tamil!

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